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General Insurance
Three centuries ago,
merchants anxious to avoid financial disaster if their ships literally failed to
come in met at Edward Lloyd's coffeehouse in London to insure their vessels and
cargoes. Today, Lloyd's of London is the world's biggest insurance market, but
maintains a tie to its humble past. It's housed in a shining metallic building
some say resembles a coffee percolator. Its business has changed since 1688. It
no longer deals with just ships and the sea, but with space stations, circus
elephants, Bruce Springsteen's voice (for $5.6 million), the Loch Ness monster,
the Olympic Games, earthquakes in Turkey and terrorist attacks. Today, just
about anything of value can be insured.
Consumers can shop
virtually, where and when they want, without an overbearing agent hovering, pen
and policy in hand. By spending five minutes inputting personal data and search
criteria into online forms, you can obtain dozens, even hundreds, of insurance
quotes at the click of a mouse. Still confused about your insurance needs?
Several sites offer extensive online libraries that explain the finer points of
insurance. Some even provide a toll-free number where you can bounce a question
or two off of a live agent.
On an instant-quote site,
the quote engine electronically matches your application form criteria with the
underwriting parameters of participating carriers and generates within seconds a
list of quotes based on best matches and usually best rates.
It's one of those
can't-live-with-it, can't-live-without-it things. You feel you need it to
protect against the unlikely and unthinkable. But what are the chances the
unlikely and unthinkable are going to happen to you? It's a risk, one way or the
other. And the risks change as our lives change -- you buy a new house or car,
change employers, have a baby, book a cruise. As with any risk, the more you
know, the better equipped you are to deal with them -- and at a price you can
afford.
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